FLM

Selected Work

Each project delivered measurable, data-backed results for clients across sectors.

SEO & Organic Growth E-Commerce 12 Months

E-Commerce SEO Transformation

A mid-market e-commerce brand was struggling with declining organic traffic and rising customer acquisition costs. I executed a comprehensive SEO overhaul — technical fixes, content restructuring, topic cluster strategy, and authoritative link building. Within 12 months, the brand achieved dominant search presence across its core categories.

340%Traffic Growth
+280%Revenue Impact
#1Core Keyword Rankings
Performance Marketing B2B SaaS 6 Months

Google Ads ROAS Optimization

A B2B SaaS company was spending heavily on Google Ads with diminishing returns. I restructured the account — implementing smart bidding, negative keyword layers, audience segmentation, and landing page A/B testing. The result was a dramatic improvement in cost efficiency and scalable spend.

62%CPA Reduction
12xROAS Achieved
3xSpend Scale
AI Marketing & Automation EdTech 4 Months

AI-Driven Lead Generation System

An EdTech startup needed a scalable lead generation system. I designed an AI-powered pipeline combining predictive lead scoring, chatbot qualification, email automation, and CRM integration. The system automated the top 70% of the sales funnel, freeing the team to focus on closing.

70%Automation Rate
+45%Conversion Lift
1,200+Leads / Month
WordPress & Web Strategy Government 8 Months

Government Portal Redesign

A state government department needed a complete digital overhaul of its citizen-facing portal. I led the redesign — rebuilding the site on WordPress with accessibility-first design, optimizing page speed, and restructuring information architecture. The portal saw dramatic improvements in engagement and usability scores.

+55%Accessibility Score
3.2sPage Speed
+200%User Engagement

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